Our first release is taking root — product in development

Natural pet care

Thoughtful pet care, rooted in nature.

We are developing a paw and nose conditioning balm for dogs. Our current formula is fragrance-free and uses a short, considered list of ingredients. We plan to make it in small batches in the UK.

See launch status Discover the balm

Fragrance-free

Nothing added for scent

No essential oils

Kept deliberately simple

Organic ingredients

Organic ingredients in development

UK production planned

Small-batch approach

The first balm

Everyday conditioning for paws and noses

Designed for the routine grooming of healthy dogs, our first balm is being developed as a simple, water-free blend of oils, butter, beeswax and vitamin E.

We are refining the texture and packaging before confirming the final product and use instructions.

See the balm

What goes in

Familiar ingredients. Clear purpose.

Our current prototype contains five ingredients, including organic-sourced oils, butter and beeswax. The formula, documentation and final ingredient declaration are still being confirmed.

Organic Shea Butter

Butyrospermum Parkii

Pressed from the nuts of the West African shea tree and used in traditional skincare for generations. Rich in fatty acids, it gives the balm its cushioned body and its soft, conditioned finish.

Organic Sunflower Oil

Helianthus Annuus

A light everyday oil that carries the butters and keeps the balm spreadable, so a small amount covers a whole set of pads without feeling heavy or greasy.

Organic Beeswax

Cera Alba

The structure of the balm. Beeswax sets the texture and leaves a light surface film, so the oils stay where you put them rather than rubbing straight off on the floor.

Organic Coconut Oil

Cocos Nucifera

An oil included in our prototype while we refine the final texture and spreadability.

Vitamin E

Tocopherol

A naturally occurring antioxidant, included to help keep the oils fresh for longer. It is an antioxidant rather than a preservative — the balm contains no water; preservation and stability requirements will be reviewed for the final product.

Ingredient descriptions refer to the traditional use and physical qualities of each raw material in cosmetic formulation. They are not claims that this product prevents, treats or cures any condition.

How to use

How we envision using it

These are proposed grooming steps. Final directions will be confirmed after formulation and safety review.

Start clean and dry

Wipe paws after a walk and let them dry. The balm works best on a clean surface with no grit or damp left behind.

Warm a small amount

Take a pea-sized amount on a clean fingertip and let it soften for a few seconds. A little covers more than you expect.

Work it in

Massage lightly over the pads and between the toes, or across the top of the nose, avoiding the eyes and nostrils.

Give it a moment

Keep your dog settled for a couple of minutes while it absorbs. A chew or a bit of fuss usually does it.

Our story

Care should not be complicated.

Thicket & Tail began with a simple idea: everyday pet care should be thoughtfully made, clearly explained, and free of anything added for the sake of it.

Our planned paw and nose balm is the first step towards a wider range of considered pet-care essentials — inspired by nature, and made for the ordinary, daily bond we share with our animals.

Questions

The things people ask us

What is the balm for?

Routine grooming and conditioning of healthy paw pads and noses. It is a cosmetic-style grooming preparation, not a medicine, and it is not intended to treat any condition.

Which animals is it intended for?

Dogs. We are developing the balm for dogs, not cats. Final usage and safety guidance will be confirmed before sale.

How often should I use it?

We will publish recommended frequency of use once the formulation and safety work are complete.

What if my dog licks it?

Licking and ingestion safety have not yet been fully assessed for the final formulation. Usage guidance will be provided after testing; there is no finished product available to use.

Is it really fragrance-free?

The current prototype contains no added fragrance or essential oils. The final formula and scent profile will be confirmed before launch.

Does it contain CBD?

The current prototype contains no CBD or hemp ingredients.

How should I store it?

Final storage instructions and shelf-life information will be published after stability and packaging checks.

When should I speak to a vet instead?

If your dog's paws or nose are cracked and bleeding, sore, swollen, unusually hot or weeping, or if they are licking and chewing at them constantly. Those are signs to see a vet, not to reach for a grooming balm.

When can I buy it?

The balm is still in formulation and packaging development. No stock is available and no orders are being accepted.